The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.
—Marty Neumeier
Everything is designed.
Few things are designed well.
—Brian Reed
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.
—Charles Eames
I never design a building before I’ve seen the site and met the people who will be using it.
—Frank Lloyd Wright
The life of a designer
is a life of fight:
fight against the ugliness.
—Massimo Vignelli
Don’t try to be
innovative,
just try to be good.
—Paul Rand
The creative act,
the defeat of habit
by originality,
overcomes everything.
—George Lois
About Rob Hawley
I am an art director and graphic designer with more than
15 years experience interpreting marketing communications strategies to create effective, economical, arresting visual ideas appropriate for all targeted media, traditional and online. Mastery of design techniques for graphic identity, collateral material, packaging, exhibits, web, mobile platforms and social media. Accomplished in all design
and illustration software in common use. Available for
staff position in creative, challenging, marketing-oriented organization that demands strategic thinking, astonishing ideas, and effective communication.
Contact
Rob Hawley
P: 801.913.6992
E: rob@robhawley.com
Capabilities
Understanding and interpreting marketing objectives, campaign strategies, communication tactics, and working in team environment or on solo assignments to create concepts and develop designs to communicate effectively with target audiences.
Proficient in all common platforms for both Mac and PC including Adobe Indesign, Illustrator, and Photoshop, Quark Xpress, Dreamweaver, Microsoft Office, and Powerpoint.
I am currently learning Adobe After Effects.
Hands-on experience in design and layout for brand development, print advertising, collateral materials, corporate identity, trade show exhibits, product packaging, UX/UI front-end web design, mobile apps, online banner advertising, and e-mail campaigns.
Experience
Interact Media Works, Art Director (Current)
Lead UX/UI designer for web, mobile and print collateral, including: identity, stationary, and tradeshow graphics.
Rare Method Interactive, Freelance Art Director
Designed identities, websites, and collateral materials
for local and global companies.
Ancestry.com, Art Director (July, ‘07 — October ‘09)
Responsibilities included the management of the Ancestry.com brand, design of landing pages, email communications, banner advertisements, trade show graphics, software products, directmail, magazine ads
and brochures.
Holmes & Co. Advertising, Designer/Art Director
(Jun, ’03 — July, ‘07)
Responsibilities included the design and art direction
for Annual reports, magazine/ newspaper ads, branding, collateral materials, brochures, directmail, website design, and email communications.
Recent Recognition
Silver Addy, AAF/Utah, World Archives Project (2009)
Gold Aster, Hillcrest Retirement Community (2005)
Gold Aster, AdvancedMD “Contribution” Directmail (2004)
Best of Show, Pomona Valley Hospital Medical Center
Annual Report (2004)
Education
Bachelor of Fine Arts, Graphic Design,
University of Utah (2003)
Associate in Applied Science, Graphic Design,
Utah Valley University (1999)
Accomplishments & Interests
Happily married, and father of four
Eagle Scout, Boy Scouts of America
Volunteer Missionary to Australia, Church of Jesus Christ
of Latter-day Saints
I enjoy reading, game playing, the outdoors, music,
and theater